Press & Coverage
Media coverage of the FIFA World Cup 26™ sticker collection — national features, local swap-event stories, and the Panini Mobile Tour.
- 39
- Stories
- 32
- Outlets
- 28
- Press hits
National features
National and business media on the U.S. sticker-collecting wave.
- NPRArticleNationalA global World Cup tradition catches fire in the U.S.National public-media feature on Panini sticker collecting taking off across the United States.
- Business InsiderArticleNationalAdult collectors are spending hundreds on World Cup sticker albumsAdult collector behavior, duplicate-trading groups, and Swap Club as exchange infrastructure.
- The Sun USArticleNationalPanini's World Cup album is booming in the United StatesU.S. sales growth and collecting as a communal World Cup experience.
- Fox BusinessVideoNationalFIFA, Panini America release 'global' World Cup sticker collectionBroadcast interview on the launch of the global sticker collection.
- Yahoo FinanceVideoNationalWorld Cup's sticker ritual returns: Panini America CEO discussesExecutive interview on the return of the World Cup sticker ritual.
- Associated PressWireGlobalWorld Cup sticker trading takes over an Argentine plazaWire feature on plaza sticker-trading culture — proof the swap phenomenon is global.
- Print & Promo MarketingTrade pressTrade pressThe enduring value of stickers in fan engagementIndustry read on sticker books as fan engagement that drives trading events and community gatherings.
Local market coverage
City-level stories from swap events and retail demand.
- CBS News New YorkArticleNew YorkSoccer legends trade World Cup stickers at Rockefeller CenterEli Manning, Shaun O'Hara, and Alessandro Nesta swap stickers with fans chasing the 980-sticker album.
- New York PostArticleNew YorkEli Manning, soccer groupie? Giants legend boosts World Cup fandomManning talks World Cup fandom at the Rockefeller Center sticker activation.
- Empire Sports MediaArticleNew YorkManning, O'Hara team up with Nesta for the Panini World Cup activationGiants legends and the Italian icon together at the Rockefeller Center event.
- The MirrorArticleNew YorkMilan legend revels in Panini stickers at World Cup kickoffNesta enjoying the sticker swap — international pickup of the NYC activation.
- Houston ChronicleArticleHoustonHouston's sticker-swap scene is boomingRetail demand, family collector energy, and a completed-album moment at a Houston swap.
- Deseret News / KSLArticleUtahHow a 56-year-old World Cup tradition is bringing Utah soccer fans togetherUtah collector community and trading nights that make completing the album affordable.
- CBS News New YorkArticleNew YorkWorld Cup sticker album demand hits New YorkAlbum and sticker demand across the city ahead of trading events.
Mobile Tour coverage
The Panini Mobile Tour generating local press at stops across the country.
- NBC DFWArticleDallas–Fort WorthWorld Cup sticker craze hits North TexasFans lined up at a Panini pop-up to collect and trade World Cup sticker albums and packs.
- LatiNationArticleLos AngelesPanini unveils Los Angeles fan experienceThe Mobile Tour as a sticker-swapping fan experience, with West Coast, East, and Midwest stops.
- Eleven WarriorsArticleColumbusOhio State fans line up at the Panini Mobile Tour stopFans and collectors received free FIFA World Cup sticker albums at the Columbus stop.
- 247SportsArticleColumbusJulian Sayin meets fans as the Mobile Tour stops in ColumbusThe Panini America Mobile Tour stop drew lines of fans for photos and stickers.
- Sports IllustratedArticleColumbusJulian Sayin at the Panini appearance in ColumbusAthlete coverage anchored to the Panini Mobile Tour appearance.
- EssentiallySportsArticleColumbusSayin talks Ohio State at Panini's World Cup promotionAdditional athlete coverage from the Columbus Mobile Tour stop.
- Cleveland.com / Yahoo SportsArticleColumbusJulian Sayin is no longer new to life as QB1Sayin meets fans at the Panini partnership appearance in Columbus.
- SportskeedaArticleColumbusJulian Sayin signs NIL deal with Panini AmericaCoverage of the Sayin–Panini NIL partnership around the World Cup sticker launch.
- Scarlet and GameArticleColumbusSayin warns college football of Ohio State's villain arcSports coverage referencing the Panini America Mobile Tour Columbus stop.
- Land-Grant Holy LandArticleColumbusOhio State roundup with Panini Mobile Tour coverageBuckeyes news roundup carrying the Panini Mobile Tour stop.
Video & wire
Broadcast and wire-service visuals from swap events worldwide.
- ReutersWireGlobalThousands flock to Santiago stadium for a massive sticker swapLarge-scale wire video of fans trading 2026 World Cup album stickers in Chile.
- ReutersWireNew YorkAlessandro Nesta and Eli Manning promote World Cup sticker albumWire video from the Rockefeller Center kickoff event.
- Associated PressWireNew YorkNesta tips France and Spain atop the 2026 World CupAP video interview from the Panini kickoff activation.
- The Tim May ShowVideoColumbusOhio State QB shares thoughts during Panini's World Cup promotionPodcast and video coverage from the Columbus Mobile Tour stop.
Event & community listings
Public event pages documenting the tour footprint — logistics proof alongside the press.
- Coca-Cola FloridaEvent listingOrlandoFIFA Panini Mobile Tour at Winn-Dixie OrlandoFree official album, sticker trading, photo activation, and the Coca-Cola sticker tie-in.
- Dave & Adam'sEvent listingBuffaloPanini Mobile Tour at Dave & Adam'sFree album, digital photo booth, and virtual soccer kick at the Williamsville stop.
- Dallas Morning NewsEvent listingDallas–Fort WorthThe official Panini mobile truck sticker swapEvent listing for the official mobile-truck sticker swap in the Dallas market.
- Miami-Dade Public LibraryEvent listingMiamiWorld Cup sticker swap at the libraryPublic-library sticker-swap programming beyond Panini's own channels.
- Mommy PoppinsEvent listingOrlandoFIFA Panini Mobile Tour — family event listingFamily-events listing for the Orlando stop — the tour reaching parent audiences.
- Football Cartophilic Info ExchangeEvent listingHobby pressPanini Mobile Tour May schedule, part oneHobby-press route documentation: Charlotte, Denver, Chicago, the West Coast, and more.
- Football Cartophilic Info ExchangeEvent listingHobby pressPanini Mobile Tour May schedule, part twoRoute documentation continued: New York metro, Texas, Columbus, and Southern California.
From Panini
Official tour schedules and swap-event resources.
- Panini AmericaOfficialTour scheduleMeet up with the Panini Mobile Tour ahead of the FIFA World Cup 2026The current official stop list — Orlando, Hialeah, Toronto, Dallas, Newark, and more.
- Panini AmericaOfficialTour recapThe Panini Mobile Tour rolls through its latest stopsOfficial recap of the May route — New York, Chicago, St. Louis, San Diego, and more.
- Panini AmericaOfficialSticker swapsFIFA World Cup sticker swaps: completing your collection togetherOfficial guide to sticker swaps and the album-completion workflow.
- Panini AmericaOfficialSticker swapsAll official sticker swap eventsThe public hub for official swap events nationwide.